It’s part two of our “So You Want to Work with an Influencer” series where we are educating our small business owner friends who are interested in influencer marketing.

In part one we shared the terminology of the influencer marketing, including the difference between organic and sponsored content, as well as how to reach out to an influencer. Today we are helping you assess if an influencer has a truly engaged audience and how to determine if an influencer is a good fit for your brand.

Continue reading So You Want to Work with an Influencer (Part 2 of 2) at Do Say Give.

Many DoSayGive readers have a small brand or work for a small brand. And they want to know what it looks like to work with an influencer and if it’s right for their business. I receive so many questions from real estate agents, clothing boutique and Etsy shop owners, spa managers and others regarding the process of working with an influencer, the terminology, and other “ins and outs” of the industry. I realize DoSayGive is not a fit for every business but I still want to help these readers out.

Continue reading So You Want to Work with an Influencer (Part 1 of 2) at Do Say Give.